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Japan’s WEGO fashion brand is latest firm to feel force of Chinese consumer backlash

13 septembre 2026 par
Japan’s WEGO fashion brand is latest firm to feel force of Chinese consumer backlash

Japan’s WEGO fashion brand is latest firm to feel force of Chinese consumer backlash

🇨🇳 Article en anglais

Japanese fashion brand WEGO has scrapped a plan to launch a new range in collaboration with the hit anime and manga franchise My Hero Academia after it triggered an angry backlash from Chinese consumers. The Tokyo-based company triggered an outcry on Chinese social media after announcing it would release an exclusive range of My Hero Acad

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Source : South China Morning Post. Le Fil Indépendant cite et lie cet article ; il n'en est ni l'auteur ni l'éditeur.

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